Category Archives: social media

Let’s #beginwithabulmers

#beginwithabulmersSummer’s on its way and what better way to celebrate than to #beginwithabulmers.

For the last nine months, Space has been hard at work developing a campaign that taps into the fact that we know everyone likes to start their evening with a Bulmers.

Working with the other Bulmers agencies, we’ve developed #beginwithabulmers. #beginwithabulmers is Bulmers’ largest multi-channel campaign to date and we’re encouraging Bulmers drinkers to get on Facebook, Twitter or Instagram and share with us how they are beginning their weekend using #beginwithabulmers.

Throughout the summer we’ll be collecting all status updates, tweets and photos featuring this hashtag and entering them into our clever #beginwithabulmers totaliser. The Bulmers totaliser lives on the Facebook page and it’s worth keeping an eye on it as we’ll be rewarding Bulmers drinkers when the totaliser reaches certain levels… the higher our totaliser gets, the bigger and better the prizes! In fact, whilst you’re here, why not see for yourself and tell us how you’re starting your weekend with a Bulmers by tweeting us @bulmerscider or visiting the Bulmers Facebook site here.

In addition, Bulmers has teamed up with XFM from 6pm every Friday night to help get the weekend started for our drinkers. DJ Jon Holmes will be watching the totaliser, reporting on the best tweets and updates from across the country and giving one lucky winner £1,000 to get their weekend started. We’ll also be showcasing some of the best #beginwithabulmers entries on digital outdoor displays during the summer nationwide in real-time, so keep your eyes peeled for your local display screens in town.

Space will also be supporting the #beginwithabulmers campaign offline in bars and pubs throughout the country with some top-secret activity, so keep a look out on the Bulmers Facebook and Twitter accounts to discover more!

With that said, here’s to a hot summer and many more occasions to #beginwithabulmers.

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Silverware is finally at The Emirates

drum2

Space is celebrating after picking up a ‘Direct and Promotional Strategy of the Year’ gong at The Drum Marketing Awards last night, 9th May.

The agency picked up this prestigious accolade for its Bulmers – The Bulmers Way campaign on behalf of HEINEKEN UK.

The Bulmers Way app targets cider drinkers and the trade across both on and off-trade channels.  is an integrated national campaign implemented across 10,000 on-trade outlets and major grocers through POS kits, digital and sampling. It features an innovative augmented reality mechanic to deliver our perfect serve message through smartphones and iPads.

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The campaign is further supported through promotion which rewards drinkers for recognising and rating their pints for the chance to win tickets to gigs and events in partnership with Use Your Local and Getmein! The off-trade visibility campaign features in store and out of store sampling across top four grocers targeting shoppers.

David Atkinson, founding partner at Space, said: “We are delighted to have won this award for The Bulmers Way. By creating something fun and engaging, we were able to get the brand into the hands of cider drinkers. It is a strong example of a brand facilitating social interactions for the target drinker and a unique way to get liquid to lips.”

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Bog Standards

Trawling through our ‘irreverent-but-interesting-research-snippets’ folder earlier on, we rediscovered a bathroom-focused infographics example from a while back and thought it was perhaps time to show it again.

Especially as toilet humour opinions are even more topical now that Andrex have revealed the results of their  recent (and let’s be honest, massively over-sharing) Scrunch or Fold bum-wiping social media engagement campaign:

Anyhow, onto onto the paper-hanging debate. If nothing else, the visual we’ve included below demonstrates that no topic or theme is  ever ‘off limits’ for the burgeoning infographics trend, using the tried and tested principle of combining analysis and information flow through an accessible graphic narrative.

For the record, the Space office voted near-unanimously for the over method of storing their personal toilet paper, so no debate here in our WC (2E 7HF).

Image

Original source: HERE

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