Category Archives: experiential

Ambushed

Ambush marketing

In a piece specially written for the latest Autumn issue of Market Leader magazine, Managing Partner David Atkinson talks about guerrilla, or more specifically, ambush marketing, highlighting notable examples – as well as considering the role it will undoubtedly play in future brand and promotional activities.

Please click on the link below to view a PDF copy of the article.

Market Leader – September 2013

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Making sense of brands

Sensory marketing
Managing Partner David Atkinson muses over the benefits of sensory marketing in his latest blog for the UK edition of The Huffington Post.

To read the article for yourself on their website, please CLICK HERE

:::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::

Hi Ho Silver

Image

The team at Space have been working hard all year with our client Desperados, the tequila flavoured beer, to produce memorable experiences at 3 of the most exciting festivals of 2012. From Parklife in Manchester, to Boardmasters in Newquay and back to Freeze in London, we have been building branded factories and skate ramps all over the shop.

We’ve selected our own amazing line-ups that have come close to literally bringing the house down, entertained crowds with paint drummers, worked with graffiti artists, BMX’ers and promotional staff and given out lots of free Desperados goodies! We have had fantastic support from the media and even more support from all our lovely Desperados drinkers who have provided us with many a funny story and some great memories!

Well, all our hard work paid off last night at the Field Marketing and Brand Experience awards where we won the 2012 Silver Award for the ‘Most Immersive Event For The Mass Consumer’.

A big thank you to everyone at the event last night and an even bigger thank you to everyone that came down to the Desperados area and partied with us this year – it’s been a pleasure to have entertained you.

Here’s to even more fun and games in 2013. Hope to see you all there…