The Cocio Campervan Road Trip has begun!

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This weekend saw the launch of our Cocio activity which sees Space deliver a summer-long programme of initiatives aimed at generating awareness for the brand and building brand intimacy.

We took to the London Streets with the Cocio crew crew in a beautifully designed campervan to target young, fun-seeking, spontaneous influencers based primarily in Central and East London, encouraging them to try the delicious new chocolate milk drink from dairy brand Arla.

The campaign takes place through April and May and will be supported through Cocio social media channels, including @cociouk, where conversation about the brand will be seeded and spread.

Keep your eyes peeled for the Cocio campervan road trip across all of the UK in the coming months, and a summer festival activation to grab your free sample!

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