Let’s #beginwithabulmers

#beginwithabulmersSummer’s on its way and what better way to celebrate than to #beginwithabulmers.

For the last nine months, Space has been hard at work developing a campaign that taps into the fact that we know everyone likes to start their evening with a Bulmers.

Working with the other Bulmers agencies, we’ve developed #beginwithabulmers. #beginwithabulmers is Bulmers’ largest multi-channel campaign to date and we’re encouraging Bulmers drinkers to get on Facebook, Twitter or Instagram and share with us how they are beginning their weekend using #beginwithabulmers.

Throughout the summer we’ll be collecting all status updates, tweets and photos featuring this hashtag and entering them into our clever #beginwithabulmers totaliser. The Bulmers totaliser lives on the Facebook page and it’s worth keeping an eye on it as we’ll be rewarding Bulmers drinkers when the totaliser reaches certain levels… the higher our totaliser gets, the bigger and better the prizes! In fact, whilst you’re here, why not see for yourself and tell us how you’re starting your weekend with a Bulmers by tweeting us @bulmerscider or visiting the Bulmers Facebook site here.

In addition, Bulmers has teamed up with XFM from 6pm every Friday night to help get the weekend started for our drinkers. DJ Jon Holmes will be watching the totaliser, reporting on the best tweets and updates from across the country and giving one lucky winner £1,000 to get their weekend started. We’ll also be showcasing some of the best #beginwithabulmers entries on digital outdoor displays during the summer nationwide in real-time, so keep your eyes peeled for your local display screens in town.

Space will also be supporting the #beginwithabulmers campaign offline in bars and pubs throughout the country with some top-secret activity, so keep a look out on the Bulmers Facebook and Twitter accounts to discover more!

With that said, here’s to a hot summer and many more occasions to #beginwithabulmers.



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