Silverware is finally at The Emirates

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Space is celebrating after picking up a ‘Direct and Promotional Strategy of the Year’ gong at The Drum Marketing Awards last night, 9th May.

The agency picked up this prestigious accolade for its Bulmers – The Bulmers Way campaign on behalf of HEINEKEN UK.

The Bulmers Way app targets cider drinkers and the trade across both on and off-trade channels.  is an integrated national campaign implemented across 10,000 on-trade outlets and major grocers through POS kits, digital and sampling. It features an innovative augmented reality mechanic to deliver our perfect serve message through smartphones and iPads.

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The campaign is further supported through promotion which rewards drinkers for recognising and rating their pints for the chance to win tickets to gigs and events in partnership with Use Your Local and Getmein! The off-trade visibility campaign features in store and out of store sampling across top four grocers targeting shoppers.

David Atkinson, founding partner at Space, said: “We are delighted to have won this award for The Bulmers Way. By creating something fun and engaging, we were able to get the brand into the hands of cider drinkers. It is a strong example of a brand facilitating social interactions for the target drinker and a unique way to get liquid to lips.”

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