Helping to make a difference

Our Senior Art Director Wes spotted something inspirational on his way home from work last night. See what you think….

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Working in marketing you can sometimes build a tolerance to even the best efforts of our peers and contemporaries, so it’s not often that I’m stopped in my tracks by a particular piece of work… until last night that was.

This beautifully insightful work at London Victoria station for homeless charity passage.org.uk did just that. The balance of considered copy (the above picture is just one of a number of executions) and impactful use of volunteers, delivers a very powerful message – highlighting the charity and their cause with a shocking immediacy, and also putting a much deserved spotlight on the tireless efforts of the very volunteers that make the charity. It’s a lovely combination that deserves to really strike a cord with the public and their pockets, and for myself a reminder that what we do I can help make a difference, sometimes.

http://www.passage.org.uk

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