Boardmasters 2012 with Desperados

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The sun was shining, the sea was gleaming and the Desperados was flowing….Boardmasters 2012 in Newquay was underway and Space was very much in the midst of it.

Following the incredible success of Parklife, Space launched its second festival activation of 2012 with Desperados, the Tequila flavoured beer. Space organised a weekend that would put Danny Boyle to shame with amazing musical talent, roaming drummers challenging the crowd to ‘drum offs’, sampling of Desperados beer and branded merchandise, body graffiti artists and finally a branded skate ramp showcasing BMX and skateboarding demos.

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The incredible line up put together by Space’s own extraordinary Amy P, Senior Account Manager, included performances from Murkage, Mikill Pain, Maxta and Deekline all supported by resident DJ’s Madam X and Star One and the crazily good beat boxing trio Duke. The crowd was buzzing, the Dome was rocking and at one point Murkage nearly literally bought the house down!

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Finishing off the weekend was an insane set from Shy FX and MC Messy. With a dome capacity of 300, and a rowdy crowd of 5000, we had to dispatch Space troops Malcolm, Account Director, Amy P and Holly, Account Exec who donned their high vis vests and stepped up to the front line to control those who just couldn’t resist the lure of the Desperados dome….and quite rightly so, as once again we had smashed it.

Manic? Yes, Challenging? Yes, Noisy? Oh Yes…

Would we do it again? Most definitely!

In fact we are! Look out for reports from the Desperados Factory at this year’s Freeze in Battersea this October 26th and 27th, or better still, come join us!

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