Mixing with the ingredients

Okay, so the last few weeks have proven a little crazy in the run up to the Boardmasters festival which all starts in Newquay from Wednesday 10th August – just one part of our activation activity plans for Desperados Beer in the UK.  

We are now entering our third year of Desperados being involved with the Relentless Boardmasters festival and we are proud to announce that within our Desperados Dome (where all the tequila flavoured fun and dancing happens) we have extended our stage line up to include True Ingredients.

Check them out on the video clip below; they promise to bring their brand of cool and funky image with them down to Newquay – and undoubtedly get everyone in the mood to pull some shapes on the dome dance floor.


If you think they look a bit crazy then believe it or not, at one point this year we were even looking at bringing a mechanical life-sized fire breathing rhino on board as part of our UK activation. Now where’s the link for that….

Regardless of the activity, the point is that we relentlessly endeavour to outdo previous activations and bring newer and fresher experiences to the loyal Desperados fans in the UK. It may all sound like fun and games, but our aim is to provide consumers with the perfect environment where they can sip the sweet tasting beer, take the party to the next level and savour each moment of the festival experience.

And, if you’re heading down to the festival between 10th-14th August, make sure you pop into the Desperados Dome and say hello to us.



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