Sony Blamestation.

With the implications of the PSN outage in recent days still unclear, one thing is more certain: Sony has become a victim of its own recent success. As one of the leading online gaming and entertainment providers (and also part of a heavy fan boy and hacker-led culture) it could be argued that is why such a committed and skilfully executed attack has occurred on its watch.

Sadly, the more people who embrace the online and cashless society ideal, the more instances of this we will. Yet consumers are willing to forgive and forget, especially when faced with the alternative of playing games offline, reduced content engagement and yes, a poorer entertainment experience.

Offering free content for a month should placate the main heavy users and be taken in the spirit intended, but on the issue of security, the key thing to bear in mind is that Sony has already provided customers with detailed information about exactly what has happened.  And as analysts have already pointed out, this process has exceeded the legal requirements of declaration, which they could have used as an excuse to shield their customers from the true extent of the hack and reduce the media frenzy.

It’s also worth pointing out that Sony has potentially bigger problems to contend with. These include how to engage with (and profit from) a much more diverse and casual gaming audience that is yet to embrace multimedia gaming.  And how best to revive and recoup the investment of Move, Sony’s flagship and much heralded motion controller system.

Despite mixed opinions about the long term severity of Sony’s woes, it is clear that the rest of the gaming industry will be furiously taking notes and making action plans of their own – to ensure they themselves are not the next victim of a major security breach.

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